Why choose us · Since 2011

Two million systems installed, a 0.01% fault rate, and a team you can actually reach in the Valley. The heating we fit here is engineered for winters colder than ours, and it is warrantied by people who live through this one.

2M+
Systems installed worldwide
0.01%
Fault rate across all of them
2011
Installing in Kashmir since
The numbers

2M+

Systems installed

Worldwide since 2011

  • 500,000+ of them across India
  • Homes, hotels, offices and prayer halls

0.01%

Fault rate

Across every system supplied

  • Engineered for extreme-cold climates
  • 24-hour replacement if one does fail

10–25+

Year warranty

Depending on the system specified

  • Parts and labour, fully transferable
  • Valid anywhere in India

17

Towns served directly

Across five regions, from a Srinagar base

  • Survey, install and aftercare by one team
  • Shortest response times in the Valley
What we promise

Every one of these is a promise about a bad day, not a good one. That is the only kind worth comparing between suppliers.

01

Near-zero failure rate

0.01% across two million-plus installations, on cable engineered for extreme cold.

02

24-hour replacement

If a system fails, we replace it within twenty-four hours, anywhere in India.

03

10 to 25+ year warranty

Fully transferable, valid across India, parts and labour both covered.

04

A design for your floor

Layout plans, cable density maps and thermostat zoning drawn for your rooms, not a catalogue spec.

Included as standard, not quoted for later

The five stages, in order
Free site survey
The space, the floor build-up and how you actually use the rooms, assessed before anything is specified.
Custom heat design
Cable density, wattage zones and thermostat placement, drawn room by room before a cable is ordered.
Price match
Found the same system cheaper from an authorised supplier? We match it, on the same warranty and the same certified install.
Aftercare that answers
The team that specified it is the team that picks up in year six.
From the trade

Verified purchase
Specified across six luxury residential and commercial projects. Zero callbacks, zero defects. The 0.01% fault rate they advertise is real.
AAAsif AliPrincipal Architect, Ali Associates, Srinagar
Trade account
Custom heating zones mapped across a 5,000 sq ft penthouse, then installed exactly as drawn. The design consultation is what sets them apart.
KSKamran SiddiqSenior Project Manager, Siddiq Builders, Jammu
Commercial project
Sixty units, every system right from day one. The 25-year warranty is a genuine differentiator when we sell the homes.
SFSyed FaizanHead of Development, Faizan Developments, Kashmir
A warm floor being used at home during a Kashmir winter
02Here in Kashmir

Most heating is specified for a climate that dips. Ours is specified for one that sits below freezing for months, in houses built long before anyone designed them around insulation, on a grid that goes down when you need it most.

That changes what you install. Thermal mass matters more than raw wattage, because a floor that holds its heat is worth more here than one that reaches temperature quickly and loses it just as fast. It is not knowledge you can ship in with a catalogue.

Where we work

Jammu & Kashmir is where the team is based and where response times are shortest. Everywhere else is served by the same team travelling out.

01Base of operations

Jammu & Kashmir

Home ground. Survey, install and aftercare handled directly by the Srinagar team.

  • Srinagar
  • Anantnag
  • Kupwara
  • Baramulla
  • Pulwama
  • Budgam
  • Sopore
02

North India

The other cold-winter market, and the one closest to our own conditions.

  • Delhi
  • Shimla
  • Manali
03

West India

Mostly bathroom and spa work, where a warm floor matters more than a warm room.

  • Mumbai
  • Ahmedabad
  • Surat
04

Central India

Served on scheduled trips, planned around the install rather than the enquiry.

  • Bhopal
  • Indore
05

East India

Hill-station work in particular, where the winter case is closest to Kashmir’s.

  • Kolkata
  • Darjeeling

17 towns across 5 regions. Not on the list? Ask anyway — most of these started as a single enquiry from somewhere we had not worked before.

What we carry

We are an authorised distributor for each of these, which is the part that matters after the invoice: a fault here is our callout, not a claim form posted to another country.

Electric heating cable beneath a floor build-up
03The global standard

A heating cable spends its whole life buried in screed, under a floor nobody intends to lift again. There is no servicing it, no inspecting it and no second chance at the insulation. Everything that decides whether it lasts twenty-five years is decided before it goes in.

That is what the international standards are for. Fluoropolymer cable construction, multi-layer conductive cores, waterproof insulation and IEC compliance are the specific reasons a cable survives a screed pour, a wet bathroom and three decades of thermal cycling. We import to those standards rather than to a price, because the failure mode here is a floor coming up.

Where these systems run

Northern Europe has been solving this problem for longer than we have. The systems we carry are the ones that hold up there, and the ones we have been fitting here since 2011.

IndiaHome market
United Kingdom
Sweden
Netherlands
Finland
France
Turkey
UAE
Bhutan
  • Kashmir installation warranty
  • 25–50 year pipe guarantees
  • CE & UKCA certified
  • IEC 60335 safety compliant
  • ISO 9001:2015 quality management
  • WRAS approved components
  • 18th Edition electrical compliance
  • Global electrical approvals
Start here

A free site visit, a heat design and one written price. Nothing on this page means anything until it is applied to your own rooms.

  • Free site survey
  • Custom heat design
  • Certified installation
  • 25+ year warranty
  • 24h replacement
  • Price match